Facebook Ad Strategies: A #BufferChat Recap

Jan 11, 2018 5 min readBufferchat

This week on #bufferchat, our community chatted all about Facebook ads, covering everything from the best kinds of content to KPIs and ad budgets! Read on to discover all of the awesome insights shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you!

4 pm AEDT (Sydney time)

9 am PT (San Francisco time)

Bufferchat on January 10, 2018: Facebook Ad Strategies

This week’s stats:
Bufferchat #1 (4 pm AEDT): 25 participants; reach of 1,014,554
Bufferchat #2 (9 am PT): 51 participants; reach of 1,072,068

Q1: What kinds of content provide the best conversion rates in Facebook ads?

From the community:

See all the great answers to question 1 here!

Q2: How do you determine what is the “right” amount to spend on Facebook ads?

From the community:

See all the great answers to question 2 here!

Q3: What are some of the most useful Facebook Ads Manager features?

From the community:

See all the great answers to question 3 here!

Q4: Do you have any strategies for A/B testing the success of several Facebook ads?

From the community:

See all the great answers to question 4 here!

Q5: What are the top KPIs you would use to determine if an ad campaign was successful?

From the community:


See all the great answers to question 5 here!

Q6: What are some resources to learn more about Facebook ads?

From the community:

See all the great answers to question 6 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash

Brought to you by

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Get started now

Related Articles

BufferchatJun 27, 2018
Celebrating 4 Years of #BufferChat

We’ve decided to retire #bufferchat after four years and had a celebration with our community, Read on to discover all of the memories and fun shared during the chat! This week’s stats: Bufferchat (9 am PT): 118 participants; reach of 1,655,682 Q1: What’s been your favorite #bufferchat topic? From the community: A1: There’s been so many great #bufferchat that resonated with me. Standouts include: ✅Email Marketing with @p

BufferchatJun 13, 2018
Avoiding Social Media Burnout: A #BufferChat Recap

This week on #bufferchat our community shared all the best tips and tricks to avoid social media burnout. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free t

BufferchatJun 13, 2018
Pinterest Marketing: A #BufferChat Recap

This week on #bufferchat our community discussed the ins and outs of marketing on Pinterest. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join

140,000+ people like you use Buffer to build their brand on social media every month