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Facebook Ad Strategies: A #BufferChat Recap

5 min read Bufferchat
Bonnie Porter
Bonnie Porter Team Buffer
Facebook Ad Strategies: A #BufferChat Recap

This week on #bufferchat, our community chatted all about Facebook ads, covering everything from the best kinds of content to KPIs and ad budgets! Read on to discover all of the awesome insights shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you!

4 pm AEDT (Sydney time)

9 am PT (San Francisco time)

Bufferchat on January 10, 2018: Facebook Ad Strategies

This week’s stats:
Bufferchat #1 (4 pm AEDT): 25 participants; reach of 1,014,554
Bufferchat #2 (9 am PT): 51 participants; reach of 1,072,068

Q1: What kinds of content provide the best conversion rates in Facebook ads?

From the community:

See all the great answers to question 1 here!

Q2: How do you determine what is the “right” amount to spend on Facebook ads?

From the community:

See all the great answers to question 2 here!

Q3: What are some of the most useful Facebook Ads Manager features?

From the community:

See all the great answers to question 3 here!

Q4: Do you have any strategies for A/B testing the success of several Facebook ads?

From the community:

See all the great answers to question 4 here!

Q5: What are the top KPIs you would use to determine if an ad campaign was successful?

From the community:


See all the great answers to question 5 here!

Q6: What are some resources to learn more about Facebook ads?

From the community:

See all the great answers to question 6 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash

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