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Jay Baer Talks Youtility Marketing: A#Bufferchat Recap

SBufferchat 7.30.14pecial guest Jay Baer (author, speaker, investor and more!) joined us for our most recent #Bufferchat to discuss “Youtility” marketing.

“Youtility” is Baer’s New York Times bestselling book that has made waves in the industry.

Catch the full Storify recap here.

Here are a few of the highlights:

What is “Youtility”?


What companies exemplify “Youtility”?



How do you discover what your customers need?


How can you make Youtility part of your strategy?


How do you measure Youtility?


Thank you to everyone who participated! You can join us every Wednesday at noon Eastern; 9 am Pacific for a brand-new #Bufferchat.

Between chats, check out our Google+ community to get the latest news and connect with new friends you’ve met at #Bufferchat!

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