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YouTubeBeginner’s Guide to Quora: The Most Helpful Uses for Marketers
The Internet seems full with useful, entertaining, and educational places to spend time, not to mention important places for brands and businesses to connect with...
20 Time-Saving Pinterest Tools for Businesses and Marketers
If you’re managing multiple social media accounts—multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time...
How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer
In my experience, one of the best ways to write great content is to make time to write great content. I’m grateful that the...
The Complete Social Media Checklist for Writing Winning Posts
Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and...
How to Use Medium: The Complete Guide to Medium for Marketers
Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and share with a built-in audience...
The Big List of Zapier Hacks for Marketers: 46 Recipes For Social Media, Productivity and More
Social media automation, when done with care and the right strategy, is awesome. It can amplify your great content while freeing up your time to...
How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets
For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo—a simple way to create social media images...
61 Key Social Media Metrics, Defined
Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because...
The 29 Most Common Social Media Rules: Which Ones Are Real? Which Ones Are Breakable?
How did you end up learning the unwritten rules for social media etiquette? For me, it was a lot of watching and waiting, a bit...
Infographic: How Often Should You Post on Social Media? See the Most Popular Research and Tips
It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social...
25 Questions To Help You Define Your Social Media Marketing Strategy (and How to Find the Answers)
Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment...
Get to Know Your Audience: 15 Incredibly Useful Market Research Tools
You may have heard it said that understanding your audience on social media is one of the keys to success with social media marketing. (We...
How to Schedule Retweets to Share at the Perfect Time, Without Ever Flooding Your Followers
This post originally published on May 15, 2013. We’ve updated it here with the latest, newest information, screenshots, and videos. The retweet function has...
10 Unique Ideas to Test on Every Social Media Channel (And How to Tell What Works)
One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research...
For Social Media Beginners and Pros Alike: A Free Social Media Marketing Resource Kit
When you’re just starting off on social media—whether as an individual or a brand or a company or otherwise—the potential of Facebook...