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17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. These stats were reported early last year so imagine...
Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks
Running social media campaigns can be quite different from managing your social media profiles [https://buffer.com/library/how-to-manage-multiple-social-media-accounts/] on an ongoing basis. Unlike your...
The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results
Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven...
You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.
How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward...
7 Secrets of Super-Successful Video Marketing
By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is...
How to Customize Your Facebook News Feed to Maximize Your Productivity
Facebook is still the leading platform for marketers. From our State of Social Media 2016 report [https://buffer.com/resources/social-media-2016/], we found that 93...
Getting to Know the Ghost: The Complete Beginners Guide to Snapchat
This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011,...
11 Storytelling Formulas to Supercharge Your Social Media Marketing
Legendary marketer, Seth Godin, describes marketing as [http://rainmaker.fm/audio/lede/seth-godin-marketing/] “the art of telling a story that resonates with your audience and...
All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps
Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic...
A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More
Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly...
Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)
Did you know you can now create your own Snapchat Geofilters? It’s only been a few months since Snapchat debuted this feature [http://snapchat-blog....
How to Choose the Best Social Media Marketing Tool for Your Business
Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best...
What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can...
So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a...
How to Use Buffer for Social Media Teams: The Complete Guide
Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can...