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The Ultimate Guide To Creating The Perfect Social Media Calendar
Social media is hard! And building an audience even harder! (We even wrote about it [https://buffer.com/resources/building-an-audience/]!) Hard does not mean impossible...
Social Media Strategy
A collection of 43 posts
Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates
Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite...
The Smart Marketer’s Guide to Choosing a Social Media Niche: A Step-by-Step Guide to Finding, Analyzing, and Testing The Best Platform For Your Business
You’ve read all the articles and social media blogs, and you’ve heard that you should be on Twitter, you need to be on...
These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right
How can you create content with the most efficiency and ease? Are you challenging yourself to come up with new ideas and new ways of...
The Complete Social Media Checklist for Writing Winning Posts
Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and...
The Big List of Zapier Hacks for Marketers: 46 Recipes For Social Media, Productivity and More
Social media automation, when done with care and the right strategy, is awesome. It can amplify your great content while freeing up your time to...
61 Key Social Media Metrics, Defined
Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because...
25 Questions To Help You Define Your Social Media Marketing Strategy (and How to Find the Answers)
Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment...
Get to Know Your Audience: 15 Incredibly Useful Market Research Tools
You may have heard it said that understanding your audience on social media is one of the keys to success with social media marketing. (We...
For Social Media Beginners and Pros Alike: A Free Social Media Marketing Resource Kit
When you’re just starting off on social media—whether as an individual or a brand or a company or otherwise—the potential of Facebook...
5 Unique Ways to Measure and Evaluate a Social Media Campaign
We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review...
How to Choose the Right Social Network for Your Business
When I started at Buffer, I was given permission to make mistakes, to ask forgiveness rather than permission, to always test everything. So I’d...
Why You Should Share Your Blog Post More Than Once on Social Media: The Case for Reposting Content
Reposting the same content on social media can be quite a controversial topic. Some people don’t like it at all, while others advocate it...