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YouTubeThe Delightfully Short Guide to Social Media ROI
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the...
Social Media Marketing
A collection of 109 posts
How to Build Social Media Into Your Sales Funnel
How great would it be if customers showed up in your store or on your website with a sandwich board on their shoulders, advertising their...
The Ultimate Guide To Creating The Perfect Social Media Calendar
Social media is hard! And building an audience even harder! (We even wrote about it [https://buffer.com/resources/building-an-audience/]!) Hard does not mean impossible...
Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates
Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite...
These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right
How can you create content with the most efficiency and ease? Are you challenging yourself to come up with new ideas and new ways of...
How to Make Sales on Instagram in 3 Easy Steps (Full-Strategy Infographic!)
Social media is constantly evolving. As soon as you feel like you’ve got Facebook and Twitter figured out, suddenly there’s Vine and Snapchat...
How to Choose the Right Stock Photo for Your Next Project
You’ve likely got a great way to search the web for the best free stock photos. And once you know where to look, how...
Social Media for Non-Profits: High-Impact Tips and the Best Free Tools
Whenever we have the chance to chat with folks about social media stats and marketing strategies, we are amazed at the many unique ways you...
The 5 Most Meaningful Google Analytics Reports for Social Media Marketers
We have Google Analytics installed on all the Buffer blogs (Social, Open, Overflow, and certainly also Happiness in the future). I imagine you might have...
15 New Social Media Templates to Save You Even More Time With Your Marketing
Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and...
The Complete Social Media Checklist for Writing Winning Posts
Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and...
The Big List of Zapier Hacks for Marketers: 46 Recipes For Social Media, Productivity and More
Social media automation, when done with care and the right strategy, is awesome. It can amplify your great content while freeing up your time to...
The 29 Most Common Social Media Rules: Which Ones Are Real? Which Ones Are Breakable?
How did you end up learning the unwritten rules for social media etiquette? For me, it was a lot of watching and waiting, a bit...
Infographic: How Often Should You Post on Social Media? See the Most Popular Research and Tips
It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social...
Get to Know Your Audience: 15 Incredibly Useful Market Research Tools
You may have heard it said that understanding your audience on social media is one of the keys to success with social media marketing. (We...