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111 Time-Saving Keyboard Shortcuts for Social Media Marketers
I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few...
Social Media Marketing
A collection of 109 posts
The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results
Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven...
You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.
How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward...
How to Choose the Best Social Media Marketing Tool for Your Business
Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best...
What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can...
So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a...
How to Build an All-Star Social Media Team in 5 Steps
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often,...
How to Break Down Your Social Media Goals Into Tactics and Plans
Crafting an effective social media strategy [https://buffer.com/library/social-media-strategy/] to help you achieve your goals can be a real challenge. Like we mentioned...
How to Use Hashtags: How Many, Best Ones, and Where to Use Them
Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language...
8 Powerful Features to Help You Use Buffer to the Fullest
Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand...
11 Simple Design Tips to Enhance Your Social Media Images
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent...
Event Marketing 101: How to Keep Attendees Engaged Before, During and After Your Event
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. When it comes...
Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)
One of our cultural values at Buffer, is to live smarter, not harder. We like to think this extends into our workflows as well. This...
Why Every Marketer Needs to Be a (Part-Time) Designer: 52 Design Terms and Tips to Level-Up
When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 201, visual content...
10 Golden Rules for Social Media Managers and Marketers
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could...