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12 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)
Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share...
Social Media Marketing
A collection of 136 posts
How to Make the Most of Hashtags for Instagram
In this article, we will discuss the importance of hashtags for your Instagram strategy and provide tips on how to create and use relevant hashtags, best practices for using hashtags, and how to track their performance....
40 Free High-Quality, Beautiful Social Media Icon Sets For Your Website
Social media links make it easy for people visiting your website to find your business on social media — an important first step toward growing your...
How to Schedule Twitter Threads
There are a number of tools out there that allow you to draft, preview, and schedule your threads directly to Twitter in advance. Buffer makes scheduling threads really quick and easy, and it's free. You can follow these steps to get started....
20 Tools and Resources to Create Images for Social Media
In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools....
The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch
If you’re starting from square one, creating a social media marketing strategy could feel equally thrilling and daunting. In this article, we provide you with all the tools you need to kickstart an effective strategy....
The Research & Science Behind Finding Your Best Profile Picture
Learn the science, research, and psychology behind what makes the best profile picture for your social media accounts....
How to Make The Most of TikTok’s Features
There are many TikTok features that you may have heard terms for thrown around, but never known how to use. Here’s how to use the different TikTok features you may or may not be aware of....
Everything You Need to Know About Social Media Branding
Having a solid brand will make your social media strategy more efficient and effective. Here’s a comprehensive guide to creating a social media brand and implementing it across different platforms....
How to Use Instagram Close Friends
Want to get more intimate with your followers? Add Instagram Close Friends to your social media strategy - here's how....
Organic Marketing and Why It’s Important
In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers....
Beyond Publishing: How to Make The Most of All Buffer’s Features
Did you know there are a ton of other ways to use Buffer that go beyond publishing? Learn about creating a Start Page, increasing customer engagement, and social analytics....
The Power of Emojis in Marketing and How to Use Them Efficiently With These Little-Known Keyboard Shortcuts
Emojis in marketing are effective. In a survey of global emoji users, 42% said they’re more likely to purchase products that include emojis in...
The 9 Most Interesting Creators on TikTok and What They’re Doing Right
In this article, we cover some of the most interesting TikTok creators — and what makes their content so appealing....
The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 11 Ideas and Examples)
Your Facebook cover photo is one of the first things people will see when they visit your Facebook Page. In this article, we’ll guide you through how to create a cover photo and how to select the perfect image....