Twitter threads are a series of connected tweets that make it easier for users to tell a longer story, share more information, or develop an argument over multiple points.
With a normal tweet only allowing 280 characters, many times, that’s not enough to get all of your thoughts across, making threads a great tool and alternative option. Each tweet in a thread is linked to the previous and next tweet, thus helping the user create a continuous, cohesive story.
Below are a few examples of Twitter threads 👇
Twitter threads have become a popular format for marketers because their longer format makes it possible to break down content in an easy, digestible way. Plus, they tend to get way more engagement than regular posts.
Creating your own Twitter thread is really simple. Here’s how:
You can use many social media management tools to schedule a Twitter thread, including Buffer. Scheduling a thread is super simple with Buffer. Follow these steps:
And if you need more details, head to this link to see step-by-step how to schedule Twitter threads.
While you can add as many tweets to a thread as you’d like, we recommend keeping your thread concise. It should be long enough to convey your message, story, or argument but short enough to keep your followers engaged.
A misconception of Twitter threads may be that they must be long, detailed, or highly informative to be valuable. But threads can come in all shapes and sizes.
There is no limit to how many tweets you can add to a thread. As long as your followers are engaging and reacting to your content, you can continue to add as many tweets to your thread as you see fit.
Using a social media management tool (or Twitter itself), you can plan and schedule your tweets in advance to maximize your reach and engagement. Here's how to schedule tweets in four simple steps.
There are a number of tools out there that allow you to draft, preview, and schedule your threads directly to Twitter in advance. Buffer makes scheduling threads really quick and easy, and it's free. You can follow these steps to get started.
Scroll through your Twitter feed, and you’ll most likely come across not one but several threads on a variety of topics. There's a good reason for that: Twitter threads, with their longer format, make it possible to break down content in an easy, digestible manner. We’ve even conducted an experiment in the past and found that Twitter threads generally perform better than a simple tweet. Sometimes, a 280-character tweet won’t be enough to get all of your thoughts across, making threads a great t
