You make Instagram success possible. We make it easy. Buffer is an intuitive platform for scheduling and publishing to Instagram that helps social media marketers and teams work more efficiently and effectively.
Schedule single image and video posts on desktop or mobile to any of your Instagram business profiles, and Buffer will publish for you at your preferred times.
You’ll need an Instagram business profile for this. Here’s how to switch from a personal to business profile.
If you’d like to schedule gallery images, or use Instagram’s native posting features, like filters, we’ll send a notification to your phone at your scheduled time. We’ll automatically load your post into Instagram with your pre-written caption, ready to be pasted, and you can customize and publish.
Measure the performance of your posts. See how your audience is growing and how your followers are engaging with your content.
Work together with your team members to plan and preview your upcoming Instagram posts and campaigns.
We’re thrilled to provide an all-in-one Instagram solution that combines automatic posting and notification reminders. Instagram direct scheduling is available to all Buffer customers on all plans. The only requirement is that you have an Instagram business profile. Details on how to convert can be found here. We’re excited for the difference this will make for you!
To get the most out of direct scheduling with Buffer for Instagram, here are some guidelines on how direct scheduling works and how to get setup.
Which posts can be shared directly?
Which posts will you need to finish in the Instagram app? (We’ll send you a reminder.)
Whenever possible, Buffer will default to scheduling your update to automatically post at your chosen time.
For any of your scheduled posts that Buffer can’t share directly, we’ll let you know after you create the post, and will send a notification to you via the Buffer app on your mobile device once the scheduled posting time comes around. In these cases, we’ll help you finish the post in the Instagram app, where you can add things like filters and photo tags.
To get fully set up with Instagram direct scheduling and for answers to any questions about the exact flows, we’ve put together a comprehensive resource to guide you through.