Buffer for Instagram | Auto posting & engagement tools

Fuel your brand’s growth on Instagram, without relying on ads

Give your content the audience it deserves. Reach your audience with consistent, high-quality content — and drive sustainable engagement and revenue on Instagram.

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Instagram Shop Grid

Plan and publish thumb-stopping Instagram content

A sustainable alternative to paid social. Build your brand organically, drive authentic engagement with your audience, and grow your reach.

Illustration of several instagram screenshots

Drive more sales through Instagram with Shop Grid

Connect your “link in bio” to multiple URLs viewed on a shoppable page, powered by your Instagram grid and your trusted friends at Buffer.

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"Buffer has really taken our social media marketing strategy to the next level."

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Liz Gillis,
Digital Marketer

Include a first comment when you schedule Instagram posts

Want to keep hashtags out of your Instagram caption? Include a comment when you schedule an Instagram post, and Buffer will automatically publish it for you.

Screenshot of first comment feature on Instagram

Create, save, and organize hashtags to use in your Instagram posts

Experiment with different variations. Reuse your top-performing groups. Build a library of options. Hashtag Manager helps you get more reach for every post.

Screenshot of Publish HashTag manager featureScreenshot of Publish HashTag manager feature

Learn more about our Instagram analytics & engagement tools

We’ve built a full stack of tools to help online consumer brands grow their engagement and reach on Instagram.

Take your Instagram engagement
to the next level

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