What is a link in bio?
Since most social platforms don't allow users to put links in their social media posts, the only place you can put a link is in your social profile's description area, also called the "bio."
A link in bio refers to the link found in a user's social media bio, directing followers to a separate website. You'll often see influencers, creators, and businesses adding "Head to the link in our bio to learn more" or "Tap the link in our bio" to their Instagram or TikTok posts to invite users to click the link found in their social media bios.
At Buffer, we added buffer.start.page as the link in bio on our Instagram, TikTok, and Twitter business profile accounts. We used a link in bio tool called Start Page to create a website that directs all our social media followers to our most important links.
What is a link in bio tool?
A link in bio tool is a great marketing tool for creators, brands, and businesses to drive more traffic to their most important content, products, services, blogs, articles, and much more. Using a link in bio tool like Start Page, you can:
- Drive more traffic from your social profiles to your most valuable content
- Add all your most important links, articles, photos, videos, products, music, website
- See how many views your link in bio page has received and understand the performance of each link
The Honey Pot uses Start Page, a link in bio tool, to display their upcoming events, such as their book club, mindful Mondays, and group dance sessions.
Why do people say link in bio?
When people say "link in bio" they refer to the clickable link that you can find in the social media profile bios of Instagram, TikTok, or even Twitter. The link usually takes followers to a website, a specific article, a product page, a landing page, or any other important URL.
Why should I use a link in bio?
On Instagram and TikTok, you only get one link on your profile, and it's important to ensure it’s properly optimized. A Parse.ly study found that adding a link in bio to your Instagram profile can drive an additional 15 percent of Instagram referral traffic to your landing page. Here are a few reasons why you should use a link in bio:
- Drive traffic: One of the main reasons to use a "link in bio" is to drive more traffic from your social profiles to your most valuable content.
- Promote your products and services: You can use the link in bio to direct your followers to your most relevant product pages or services.
- Spread awareness for social causes: For some businesses, raising awareness for specific causes is what they want to spotlight, and a link in bio is the perfect spot to shine a light on the causes you care about.
- Provide more information about your brand: A link in bio page gives you the extra space to share more about your brand values, business goals, customer testimonials, and much more.
How do I add a link in bio on Instagram?
Every type of Instagram account—personal, business, and creator—can use Instagram bio links. To put a link in an Instagram bio:
- Head to your Instagram profile
- Tap on "Edit Profile"
- Scroll down to the "Website" field
- Enter your preferred link into the "Website” field
- Save changes (On mobile, tap "Save," On desktop, click "Submit")
Once you've updated the link in bio, test on both desktop and mobile to ensure the linked page works properly on both devices.
How do I add a link in bio on TikTok?
On TikTok, only business accounts can add a clickable link to their bio. Here’s how to put a link in your TikTok business account:
- Head to your TikTok profile
- Tap the "Edit profile" button
- Scroll down to the "Website" field
- Enter your preferred link into the "Website” field
What are some link in bio tools?
Selecting the right links in bio tool can be hard given how many tools are available nowadays. But no worries, we’ve narrowed it down to our three favorites for you:
- Start Page: Buffer's Start Page turns your single bio link into a visually beautiful, flexible, mobile-friendly link in bio site that's easy to set up and update. Unlike some other link in bio tools that show a bunch of rectangle button links and can quickly get expensive, Start Page is fully customizable and free to use.
- Linktree: Linktree lets you create a single link to use across social media platforms. Once you create your custom URL, you can use the drag-and-drop editor to create your landing page.
- Mona: Mona's link in bio tool is specifically designed for brands and individuals seeking a simple way to charge for services through Instagram.
Is link in bio free?
Many link in bio tools are a paid service, but you can use Buffer's link in bio tool at no cost. By signing up for Start Page, you can create up to three link in bio pages for free. Or you create one page and then use your two other free channels to connect your social accounts and get access to Buffer's publishing, engagement, and analytics tools.
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