In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage.
This article looks into social media benchmarks for various industries and platforms.
Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.
There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. But what about social media — where holding attention is harder than ever before? Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media. If you don’t stop the scroll and give t