Using Images & Infographics in Social Media: A Bufferchat Recap

Nicole Miller -

Jaqueline and Marta from Piktochart stopped by #bufferchat to share their expertise about the importance of using images and infographics to convey information in social efforts. They shared their important resources and tips as well.

Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable industry insights and networking with nearly 400 other smart marketers and community managers.

Why are visuals so important in social media?

From Jacqueline:

  • Images, photos, & video takes content to another level. We know this from stats, but also as social users ourselves
  • We’ve evolved from long-form content (like blogs) to bite-sized social content. Visuals help tell your story, quicker.

From Marta:

  • There’s a reason why the fastest growing networks are visual platforms such as Pinterest, Tumblr and Instagram
  • We’re wired to digest all that’s visual. Our brains process visuals 60k times faster than text
  • Our @piktochart posts that are accompanied by visuals are shared 5 times more than the text ones
  • We usually create a set of 3-5 images for every blogpost we write.

From the community:

  • “Visuals can leave a stronger impression, and help you stand out in the crowded mobile screen.” @b_wleung
  • “The brain retains images longer than words. Visuals are important for lasting impressions” @deevaprenuer
  • “Graphics and infographics are often a short way to get the article in 30secs instead of 8min” @slava_whirlwind

See all the great answers to question 1 here!

What are your go-to sites for stock images?

From Jacqueline:

  • I’m a big fan of @unsplash! 10 photos every 10 days. I look forward to the new curations. @mikaelcho and his team are great!

From Marta:

From the community:

See all the great answers to question 2 here!

What are your go-to tools for creating graphics?

From Jacqueline:

From Marta:

  • Those in @piktochart who are less gifted than our in-house designers use our own tool for all the graphic related work
  • Before I joined @piktochart, I used it for banners, CTA buttons, invitations.. Hate to sound selling, but it’s true!
  • I really like @canva too, their designs are simple and perfect for social media!

From the community:

See all the great answers to question 3 here!

What are your go-to tools for building infographics?

From Jacqueline:

  • Before starting with @Piktochart, I never thought I could create an #infographic on my own. It’s a really easy tool to use.

From Marta:

From the community:

See all the great answers to question 4 here!

What design rules are important to remember when creating graphics?

From Jacqueline:

From Marta:

  • Design process starts way before you create your graphic. Pin down your goals, audience & storyline first
  • If I could just name 3 key ones ones, it would be: simplicity, white space and alignment
  • Always keep your designs neat and clean. Instead of thinking what to add, think of what to get rid of
  • Nothing kills a great design like an unnecessary noise and clutter

From the community:

  • “Simplicity! Not too much text. Make sure the image makes sense for the blog post or tweet, etc. Brand consistency.” @mrstopham
  • “Make sure your design accomplishes the *business goal*, whether it is to persuade, sell, invite or spark curiosity” @alexandermania
  • “Graphics should be accessible to everyone (good font size, high contrast between colors, color blind friendly, etc.)” @lkcalloway

See all the great answers to question 5 here!

Where do you go for inspiration on design?

From Jacqueline:

From Marta:

  • Users play a huge role in inspiring our designs. We look into their problems & design templates that could solve them
  • Sites like @Pinterest, @dribbble & @Behance deliver our daily dose of design inspirations
  • When we’re stuck in a rut, we look into books like ‘Infographic Design’ by @SendPoints
  • Going through our gallery of featured Piktocharts produces lots of ideas too! https://magic.piktochart.com/gallery

From the community:

  • “I started keeping a design journal to save fave font pairs, fave designs, templates, how to use Canva grids” @debbiediscovers
  • “I go to galleries (large, small) & exhibits (inside, outside), listen to music (classical inspires more) or walk in nature.” @jgombita
  • “Brand Bible and successful global/local brands! Usually screen capture every time I see one that inspires me!” @justcallmelloyd

See all the great answers to question 6 here!

What was your personal favorite graphics project? Up for sharing?

From Jacqueline:

From Marta:

  • I like collaborating with non-profits, startups or event organizers and creating custom templates for them
  • One of the coolest projects so far has been a roadmap infographic we created for @sxsw that we attend each year
  • @sxsw is a diverse event with lots going on. It’s easy to miss things if you’re not organized!
  • We helped @sxsw by creating a custom infographic on “How to Navigate through SXSW” for their website visitors

From the community:

  • “Currently working on a new app. Their brand concept and strategy speaks volumes to me. I’ve loved working with them.” @taylormakk
  • “Designing a postcard that launched an employee safety program that significantly reduced accidents outside the plant.” @ideakid88
  • “I worked on some hand lettering at my last job that was really fun!” @wschlotter

See all the great answers to question 7 here!

Thank you so much for everyone who joined in on this great chat!

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Image sources: UnSplash