What is Buffer? Buffer is a social media scheduling tool. You can quickly and easily schedule posts for all of your social accounts and Buffer will publish them automatically according to the posting schedule you put in place. Buffer also provides built-in analytics so you can track engagement and interactions on the posts you’ve shared, meaning you can see how your content is performing and which resonates most with your followers.This step-by-step guide is designed to help get you up and running on Buffer for Business. If you’re on either the Individual Plan or the Awesome Plan, please hop over to this guide instead.
We’re here for you to make sure you’re hitting your social media goals and seeing real results. Each section of this guide includes instructions on setting up each area of Buffer, along with some additional resources, which are optional viewing/reading. We’d also love to answer any questions you have, so please feel free to email email@example.com anytime.
The first thing you might like to do is connect your social accounts. Currently, with Buffer, you can connect to the following types of accounts:
To connect a new account, click on Add a Social Account on the left hand side of your Buffer Dashboard. If this is the first account you're connecting, you will need to name your Organization to begin.
You can then select which type of social account you’d like to connect. Follow the on-screen instructions for each account. (Generally, if you’re already logged into that social account, you can just authorize Buffer to use your account. If you’re not already logged in, you'll be prompted to enter your login details.)
If you connect all your social accounts here as you get set up, it’s easy to share to multiple platforms once you start adding posts.
Posts in your queue will be sent out automatically by Buffer, according to the posting schedule that you put in place. Select the social account you’d like to customize the posting schedule for and then select the Schedule tab at the top. The default times are automatically chosen based on historically successful times. From here, you can choose which timezone is best for this account and customize the days and times your posts should go out. Select the days you’d like to include and add the times you’d like your content to be shared. Create another posting schedule by clicking New Posting Schedule and repeating the steps.
Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. At Buffer, we have a team of people who share on our social media accounts. In order to give everyone access to the accounts, as well as prevent over-sharing, we have added them as team members.
Start by clicking on the Admin link at the top of the dashboard and then click on Team Members.
From there, click on Invite a New Team Member and then enter their name and email address. As the account owner, you’re able to decide which social accounts each of your team members should have access to. This is super handy if you wanted to manage both your personal and business accounts in Buffer. Assign the team member to each of the accounts you’d like to give them access to. Once an account has been selected, set the level of access the team member should have.
You can then continue assigning the team member to as many social accounts as you’d like.
If your team member should have access to connect social accounts and manage team members on your Buffer account, you can provide them with full Admin Access. Be careful with this option and only grant it if your team member is familiar with Buffer. They will have full control over all of the accounts you’ve already connected.
If you are managing lots of social accounts, you may prefer to assign permissions in bulk. This can be done by visiting the team member's profile and clicking the assign in bulk link.
From there, tick the social accounts the team member should have access to on the left hand side and then choose the level of access they should have.
Any suggestions submitted by team members, which require approval, will appear in the Review tab under Content. You, as the account owner, along with team members who have full posting access, will have the option to edit and approve posts, as well as delete those which you don’t wish to share on your social media accounts.
To approve a post right away, click Approve. The post will be moved into the next available time slot in the queue. If you’d like to make adjustments to the post first, hover over it and click Edit. From here you can change the text, link or image and then click Save and Approve.You also have the option to remove a post if it’s not one that you’d like to share to social media. Click Delete to remove it from the list of contributions.
Buffer users often share that by working together as a team to add content to their social media accounts as well as analyzing the data, has increased team efficiency, social media knowledge, post engagement and saved them heaps of time.
Now it’s time to start scheduling content! To add a post to the queue, click inside the "what do you want to share?" box at the top of any of your queues. This will open up the composer, which is where you can craft your post. The first thing you might like to do is choose which of your social accounts you would like the post to be published to. Select or deselect the social accounts you'd like to include by clicking on the avatars at the top of the composer.
Enter the text you'd like to use for your update. Any links you paste into the composer will be automatically shortened, using the link shortener of your choice. Use the auto-generated link preview or upload your own image or video.
Once your post is ready, there are a few options for you to choose from:
Keen to speed up your sharing? Grab the Buffer Browser Extension here and start saving time today!
Whenever you come across a piece of content online that you'd like to share to your social media accounts, simply click on the Buffer icon that appears at the top of your browser and the composer will open up right on the page that you're viewing.
The title of the page along with a link to it will be automatically pulled into the composer for each of your social accounts (excluding Facebook), which you can then customise if you'd like to. You can then add the post to your queue, or choose from any of the other posting options.
We have a full guide here on using the browser extension!
On Buffer for Business you’re able to add RSS feeds to any of your social accounts and share links directly from your favorite sites from right inside your Buffer dashboard. To get started, select one of your social accounts on the left hand side of your Buffer dashboard and head into the Content Inbox tab, under Content. Copy and paste the URL of the RSS feed you’d like to add, or just start searching for it.
Once you’ve added your feeds, we’ll pull in the 10 latest stories from those sites, and you can decide which links to add to your queue and share with your followers. If you see something that you would like to share to any of your social accounts, click on the Add button to the right of the post. From here, make any adjustments you’d like, such as choosing an image to go with your post, and then click Add to Queue or choose from any of the other options.
Setting up your Content Inbox is a super handy way of keeping your queue topped up with really great content.
An important part of your social media strategy is analysing how well your posts are performing. Buffer for Business offers built-in Analytics allowing you to do just that! Under the Analytics tab in your Buffer dashboard, you'll find a few different tabs, described below.
For a complete overview of all Analytics and Reports available on our Business Plans, please hop over to this FAQ.
On our Business Plans, you're also able to integrate with Google Analytics and customise your UTM paramenters to match them to your marketing campaigns. For more information, please hop over to this FAQ.
If you’re keen to Buffer on-the-go, why not grab the Buffer mobile app from the Apple Store or Google Play. From connecting social accounts and customising your posting schedules to creating your posts and tracking engagement, Buffer’s mobile app is feature-rich, allowing you to do almost anything you’d do on the web version!
And if you’re planning to use Buffer’s Instagram Reminders feature, the mobile app is a must-have to complete the posting process. Feel free to check out our in-depth guide on Getting Started with Instagram Reminders.
We’re thrilled to integrate with 60+ different services and we’d love to share some ideas with you here!
Feel free to check out our full list of integrations here.
You’ve reached the end of the Getting Started with Buffer for Business guide, but the support doesn’t stop there! Here are a few extra resources you might like to check out.
Come along to our Getting Started with Buffer for Business webinar, for a live demo of the platform and an opportunity to ask any questions you might have! Feel free to hop over here to register for a date and time that works for your schedule!
It would be awesome if you felt like subscribing to our Social Blog over here! Our Content Crafters regularly share tips and tricks for using Buffer, along with tons of great guides on increasing reach, creating social media content strategies, ways to save time on social media and loads more!
Feel free to sign up to Buffer's Social Media Academy here, for personalised articles and examples from today's social media marketers!
This email course is packed with the latest tips and strategies to help take your social media marketing to the next level — 25 daily lessons complete with video tutorials, data, examples, exercises, and more!