Social Media Marketing - Page 9
A collection of posts on Social Media Marketing
If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.
Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.
Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.
For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.
To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.
It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.
This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.
The most important thing about user-generated content isn’t that it exists — people will always talk about products they like. It’s how you decide to leverage it for your brand that matters. This article will dive into the benefits of user-generated content for brands.
In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.
Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.
Creating a TikTok account for your small business may feel overwhelming, but it's a great way to expand your brand's exposure and can help customers build a stronger connection with your company.
The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.
We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.
Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.
Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.
Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.
While you can gain plenty of traction simply by posting now and then, there are tools you may not know about that can improve your impact. Read on for a few new ways to start using LinkedIn today—along with examples of how a few entrepreneurs have put them to use.
There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.
There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.
In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.
In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.
In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.
In this post, we give you a behind-the-scenes look at how IFundWomen, the go-to funding marketplace for women-owned businesses, integrates their marketing and community building to foster inclusive digital spaces.