Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
Want to know what kinds of content should you be posting to LinkedIn? What’s the best time of day to post it? How many hashtags should you be using? And how does all of this impact LinkedIn’s algorithm?
Mitra analyzes the top-performing social media posts of 2022 across platforms and why they did well.
Even with no content creation background, Michelle Dear managed to grow two TikTok accounts with huge followings for her business in just a matter of months. Learn exactly how she did it along with plenty of tips and tricks for succeeding on TikTok—without it taking all of your time.
We've rounded up several products that would make the perfect gifts this holiday season. Even better, they're all from small businesses you can feel good about supporting.
With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. Here’s how to get started with optimizing your TikTok content for search.
In this #AskBuffer, we cover why consistency is the key to growing your Twitter account.
Scaling a business during a time of scarcity is challenging, but Gloria Chou figured out how to turn crisis into an opportunity for growth. Here are the mindset shifts that helped her pivot and grow after losing all of her client work.
We explore predictions about the future of personal branding through the expert opinions of Social Proof interviewees and my own thoughts based on general market trends.
Here's a quick rundown of Twitter's latest features and how small businesses and content creators can leverage them to grow their Twitter communities.
By taking inspiration from her hometown, this entrepreneur has created a small business that uplifts and gives back to her community.
Even though hiring her first full-time employee felt like a financial stretch, Emily Grey did it anyway—which paid off in spades. Learn why bringing on the right help supported business growth and how she now thinks about investing her time and money.
In this article, we walk through how to use Tumblr, as well as offering advice for making the most of it.
In this interview, six experts share their Golden Rules for personal branding on social media.
While the holidays are a busy time for most small businesses, these entrepreneurs incorporate boundaries into their schedules to achieve a good work-life balance.
Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.
In order to grow their companies, these entrepreneurs learned to let go of outdated beliefs that no longer served themselves or their businesses.
Kareem Queeman used to fear showing off his Black, queer identity in his work, until he realized authenticity was important for supporting others in his community. Here’s how he learned to show up more fully and take care of his mental health while doing so.
Kinsey Wolf didn’t believe the power of saying “no” until she saw the effect it had on growing her marketing consultancy. Here are the things she started turning down and the measurable effect they had on her business growth (and happiness).
These small business owners use their platforms to speak up about deserving causes and have incorporated elements into their businesses to help make a difference.
Establishing a clear brand voice will help your online content stand out amongst the crowd and be more memorable for your followers.
In Small Business, Big Lessons, season two, episode six, we detail how the owners of Harlow, SparkToro, Made With Local, Zingerman’s, Destination Unknown Restaurants and Paynter Jackets approach getting support as small business owners.
Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.
Nothing is healthy in excess amounts, including social media. In this article, we share the reasons for and benefits of taking a social media break, as well as insight into what happens when a Chronically Online person decides to take one.
These small businesses may be limited in size, but they're still making a huge impact in their communities through initiatives and policies they've baked into their companies.