Resources - Page 12
A collection of posts on Resources
Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I’d love to share 20 actionable ways to use social media for storytelling. Ready to dive in? Navigating this article
Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. Take Bustle, for example, with more than 1.4 million followers on Instagram alone, they are seeing incredible results from investing in a consistent and thoughtful Instagram Stories strategy. In fact, they’re seeing so much success that they’ve dedicated an entire position to creating beautiful Stories 5-6 times per week. Behind those Bustle Instagram Stories? Hannah Caldwell. Hannah
Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing
Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. If you are wondering what Instagram takeovers are and how to organize them to boost your Instagram marketing ef
Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. But despite its growing relevance, one of the questions we get most here at Buffer is: How do I get started with video marketing? With more than 70,000 subscribers on YouTube – where she’s closing in on 5,000,000 total views – Sunny Lenarduzzi is just the expe
Did you know you can now create your own Snapchat Geofilters? It’s only been a few months since Snapchat debuted this feature , and there are already some amazing results flowing in for businesses and brands of all sizes (we’ll share a few quick case studies in this post). Right now, Snapchat Geofilters can offer an enormous competitive advantage because 1) not a lot of brands are using them and 2) Snapchat users love to share f
Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you. The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals, because it can help you driv
With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media. 600 million! That’s a huge number. And the impressive stats don’t stop there… Instagram is the fastest growing social media platform and around half of its user base (more than 300 million people) use it every day. Brands on Instagram are also seeing huge amounts of engagement on Instagram. According to Forrester Research, per-follower interaction rate i
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Twitter has recently relaunched Vine as a camera app enabling users to capture and share short-form video on the platform. And more than 10 billion videos are watched on Snapchat every day. So it’s clear video is inc
With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired. And Lindsay Smith, Producer at National Geographic Travel, helps
Finding the best time to post to Facebook can massively help your business stand out and reach more of your audience—even as Facebook organic reach continues to decline. But knowing the best times to post, can be a challenge and we’d love to help. In this guide, we’ll share exactly how you can find the best time to post content on your Facebook Page for maximum reach, exposure, and engagement. Ready to jump in? Is there a best time to post on Facebook? There probably isn’t a single best ti
What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day! Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day. But how? Carlos Gil has been helping brands and businesses successfully develop and implement
Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. Oh, and having a second set of eyes for proofreading always help too ? So how do you go about working with a team to exec
We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. Get to know the hosts Hailley, Kevan, & Brian as they share thoughts on the state of social media, ground-breaking tips and tricks to make your marketing more effective, and much more. This week we’r
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. So how do you go about building an awesome social media team? There are so many things to consider: What skills do you need in your team? How should you structure the team? How do you hire new team members? We’d love t
Spectacles are the first hardware product from the company formally known as Snapchat. The camera-equipped glasses were announced in September 2016, at the same time as Snapchat became Snap Inc. and rebranded itself as “a camera company.” From the moment they were announced, Snap had the marketing industry, and more importantly, their key 16-24-year-old demographic, clamoring to get their hands on Spectacles. But, in what turned out to be one of the most creative marketing campaigns of 2016, Sp
Social media has the power to spread great content across the web like wildfire. One share from an influencer or one read from the right publisher might result in thousands of page views and shares. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success. Their deep
This week in #bufferchat, we talked about what it means to build emergent organizations and what the future of work looks like. In our 2nd chat time, we were joined by The Ready, an organizational design company, to offer deeper insights during the discussion! During the chat, the community discussed how technology has influenced how we work, ways that companies can be more forward-thinking, how companies can support modern career growth, and much more. Read on to discover all of the awesome kn
Crafting a effective social media strategies to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goal
Do you have big goals you’d like to achieve in 2017? We do, too. In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. That sounds pretty broad, right? And how can social media help us to achieve that vision? The answer is goal-setting. The great thing about social media is that you can achieve so many different types of incredible results. From acquiring new customers to using social a
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different,
Malcolm Gladwell once wrote in his book, Outliers, that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours. No matter which way you slice it, that’s a lot of practice. When setting out on the path to becoming a master at anything, big goals and great habits must be formed in order to lay the foundation for long-term success. Or, in Malcolm Gladwell’s case, big goals and great habits on the way to 10,000 h
Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads?” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals? Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. Imagin
This week in #bufferchat, we learned how to get the most success from Facebook ads. In the second chat time, we were joined by social media thought leader Mari Smith as our expert guest! We discussed how to determine the objective for creating Facebook ads, what kind of content leads to the best conversion rate, how much is the “right” amount to spend on ads, strategies for A/B testing, and much more! Read on to discover all of the awesome knowledge and insights that were shared during the chat