Make This Year
Your Biggest Yet
In this five-part email series, you'll get actionable marketing strategies, tips, and best practices from real-world small businesses and brands — so you can build momentum and see success in 2019.
Get the 5-part small business marketing playbook
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Proudly brought to you by the folks at Buffer, Mailchimp, Square, and WooCommerce.
Small Business Marketing
in 2019 and Beyond
Today, small business owners and marketers are responsible for more than ever before. From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to keep their heads above the water and focus on growing their business, especially during the holiday season.
In fact, according to the U.S. Small Business Administration (SBA), two-thirds of small business owners and leaders are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product development, and IT.
One of the most important things a small business owner can do for their business is to take the time to come up with a marketing strategy that works. And while there are thousands of potential ways you can promote your small business, there are some strategies and tactics that are proven to work more effectively than others.
That’s why we teamed up with Mailchimp, Square, and WooCommerce to bring you a brand-new small business marketing playbook. In this five-part email series, you'll receive specific and actionable marketing strategies that you can use throughout 2019 to grow your business in meaningful ways.
The U.S. Small Business Administration (SBA) reports that more than 50% of Americans either own or work for a small business.
More than a third (36.4%) of advertisers will allocate the majority of their holiday ad budgets to social media, followed by email marketing (15.2%), TV (14.7%), and print (14%).
According to Shopify, email demonstrated the highest conversion rate (4.29%) during the holiday season, followed by search (3.04%), and social (1.81%).
Being a small business comes with its own unique challenges and opportunities. Having a marketing and social media plan in place will help small business owners and marketers be successful throughout important times of the year.Jason Maldonado, Senior Marketing Manager, Mailchimp
Inside the series
What You'll Learn
The small business marketing playbook features actionable marketing strategies from real small businesses and brands. Over the course of five days, you'll receive top tips, strategies, and best practices around making the most out of your small business marketing and social media campaigns.
The 3 essential small business marketing strategies
Social media best practices for small businesses
Email marketing best practices for small businesses
Inspirational small business marketing examples you can try today
The biggest marketing wins from Buffer, Mailchimp, and Square