Pinterest Marketing: A #BufferChat Recap
This week on #bufferchat our community discussed the ins and outs of marketing on Pinterest. Read on to discover all of the awesome insights shared during the chat!
Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you!
4 pm AEST (Sydney time)
9 am PT (San Francisco time)
This week’s stats:
Bufferchat #1 (4 pm AEST): 15 participants; reach of 995,668
Bufferchat #2 (9 am PT): 45 participants; reach of 1,050,868
Q1: Is Pinterest a part of your current social media strategy?
From the community:
A1. Definitely! Like YouTube, Pinterest is a search platform & a great place to drive discovery and new website visitors. It’s not great for building a following or community though #bufferchat
— Devlin Kenny (@DevlinKenny) May 30, 2018
A1 It’s not, but I’d like to incorporate it. I’ve heard from so many bloggers that it drives so much traffic to their site. I’d like to make it part of my strategy in the next 3-5 months. #bufferchat
— Nancy Casanova (@nancycasanova) May 30, 2018
A1. For our agency, no, Pinterest is not part of our current strategy. However, we do use it with some of our clients who embody a more visual brand. #bufferchat https://t.co/h6PuLDXVZZ
— Power Digital (@PwrDigMarketing) May 30, 2018
See all the great answers to question 1 here!
Q2: What types of content work well on Pinterest?
From the community:
A2. I’m usually drawn to how-to carousel images. It takes me on a story and shows me what to do without leaving the platform. #bufferchat pic.twitter.com/DWTFSPJ6Pq
— Alexandra Sebben (@alexandrasebben) May 30, 2018
A2.
Anything that is informative (blog posts, recipes, DIY)
or
beautiful (fashion photos, travel locations, flat lays.)
Truly think back to what Pinterest was made for — a beautifully-curated digital bulletin board!#BufferChat pic.twitter.com/WHbM2ky3xD
— Tori Dunlap | Victori Media (@victori_media) May 30, 2018
A2: Design, fashion, fitness and parenting content all perform well on @Pinterest but we see the best performance with food content! (especially when the presentation is #onpoint). #bufferchat pic.twitter.com/h42RzaIuK2
— Sway Group (@SwayGroup) May 30, 2018
See all the great answers to question 2 here!
Q3: How can you use Pinterest to your advantage even if you don’t have a typical “Pinterest-worthy” type of business?
From the community:
A3: Everyone can use Pinterest even if they’re not “Pinterest-worthy!” I don’t think there’s such a thing. If you’re good at something, you can teach it. If you can teach it, you can turn it into content. If you can turn it into content, you can Pinterest it. #bufferchat https://t.co/2l44omRjHt
— Ashley Hoffman (@ashhmarketing) May 30, 2018
A3 Info graphics can be almost universally applied! And it’s a great opportunity to create content around the industry you’re in (and not just your exact product/niche). Create boards and mix images with articles- and they don’t need to be just yours #bufferchat
— WTF ? Katie (@WeirdTrvlFriend) May 30, 2018
A3: I mainly use it to gather inspiration or to find ways I can turn data into visuals.
It can also be helpful to keep an eye on what similar businesses do with their Pinterests.#bufferchat
— Savannah Social (@savsocial) May 30, 2018
See all the great answers to question 3 here!
Q4: What type of posting strategy do you use on Pinterest?
From the community:
A4: #Pinterest it is important to
1. Eye-catching visuals
2. Name boards wisely/save your pins to the right board
3. Link multiple pins to the same place
4. Use good keywords/hashtags
More engagement with content, more people it reaches, it’s important to engage #BufferChat
— Christopher Tompkins (@chrisgoagency) May 30, 2018
A4) With Pinterest, this is how we do it:
?Pin whenever there is a visual content on our blog or website.
♻ Rehash and recycle old content into new visuals with a little extra to offer.
#bufferchat
— LogoDesignGuru (@LogoDesignGuru) May 30, 2018
#A4 #Bufferchat: I think using communal/group boards is a good way to bring more attention to boards. Apart from that regular pinning of visually-rich images, using board names that audiences can relate to, tagging the right links is important to gain an audience on #Pinterest
— Sandhya Ramachandran (@TheDreamyDryad) May 30, 2018
See all the great answers to question 4 here!
Q5: Do you use rich pins? In what way?
From the community:
A5.
Oh yes! An IMPORTANT part of the Pinterest Strategy is Rich Pins.
Rich Pins are very easy to set up if you have a self hosted blog and the Yoast plugin.
It displays the title of the post/meta description/name of the author. Cool, huh?
#Bufferchat
— Shailaja V ? (@shyvish) May 30, 2018
A5: I do use rich pins. It helps people understand what the pin is about because a strong description is underneath the pin rather than the pin standing alone #bufferchat
— Nicole Salama (@nicole_salama) May 30, 2018
A5) Haven’t used “rich pins” as yet but surely sounds interesting and worth a look. #bufferchat pic.twitter.com/vYedgzPqXO
— LogoDesignGuru (@LogoDesignGuru) May 30, 2018
See all the great answers to question 5 here!
Q6: Who is really rocking Pinterest marketing?
From the community:
A6: @WholeFoods are killing the Pinterest game. Love what @LEGO_Group are doing too. Special mention to @Burberry for their Cats Lashes campaign and creating a personalised Pinterest experience for customers. #bufferchat
— Little Tzu Marketing (@wearelittletzu) May 30, 2018
A6.
Oh so many people!@simplepinmedia @Louise_Myers @MeeraKothand @kathmoorhouse @lovefamhealth @Tiny_love_bug
Am missing out some I am sure. But these are great!#BufferChat
— Shailaja V ? (@shyvish) May 30, 2018
A6: I follow some graphic designers, who are really rocking on Pinterest @jessicahische @StephanieSchaubroeck #bufferchat #bufferchatapac
— SixelIT (@sixel_it) May 30, 2018
See all the great answers to question 6 here!
Thank you so much to our awesome community for sharing such great insights in this chat!
Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!