Blog - Page 4
A collection of 2,452 blog posts
In our time on Threads, the Buffer team has picked up some patterns — here are our tried-and-tested strategies for growing your following on Instagram's new platform.
This article explores five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.
Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.
Everything you need to know about using LinkedIn Premium to build your personal brand, increase engagement, and grow your following.
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.) This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team. Fixathon = a week where our 29-person engineering team spent a whole week focused on fixing bugs. By the end of the we
I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.
In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.
Like many business owners, Lexi Hartmann was originally afraid of AI — before she found these powerful ways it could move her company forward.
My best tips on surviving and potentially thriving in the cut-throat world of content creation.
Kickstart your 2024 social media calendar by mapping out all the year's important official (and goofy, unofficial) holidays.
In this article, we’ll give you the definitive guide to increasing your LinkedIn following and making it a major part of your social strategy.
Zero-click content is a valuable strategy for creating content on social media – here's what it is and why you should be creating it.
Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.
Kirstie Wang never planned on her side hustle becoming her full-time job, but a few key approaches led to unexpected growth in her business.
All the new features on Threads by Instagram, plus how to use them to grow your following.
Mitra analyzes the top-performing social media posts of 2023 across platforms and why they did well.
In total 26 new features were added to Buffer in 2023. Here are some of the things you may have missed—plus a look at what's to come in 2024.
From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between.
As a Gen X founder, Alice Kim didn’t think initially TikTok was for her, but she managed to see huge business growth from the platform. Learn how.
When Jen Street noticed her business’ online ads becoming less successful, she pivoted instead of panicked. Learn the approaches she’s using in the new year.
In this article, get ideas for your next LinkedIn carousel from different creators plus best practices to make this engaging format easy to produce.
In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology.
I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.
In this article, Jeremiah Ajayi shares five tips for improving consistency as a content creator.
