Blog - Page 2
A collection of 2,452 blog posts
A step-by-step guide to creating your own library of stock footage to use in your social media videos — and why you should.
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Like many businesses, this small chocolate brand has dealt with challenges due to inflation over the past few years. Learn the system that is helping them adjust their processes and prices to adapt.
Marketer Irina Maltseva shares her proven process for repurposing blogs into high-performing LinkedIn posts. Apply these strategies to increase your blog traffic, build a personal brand, and grow your LinkedIn following.
We examine why you might pick a tool like Buffer over just using the scheduling features in the apps themselves.
Here's a quick rundown of Instagram Collab posts and why you should be using this feature in your social media strategy.
The science of optimizing your videos for search on YouTube, plus some YouTube SEO tips from seasoned experts to help your videos rank #1.
Get 16 of the top recommendations with varying levels of ease to apply to growing on YouTube Shorts.
With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts
In this article, we discuss the importance of Instagram in-app customer service for small businesses, explain the idea of Instagram customer care, and provide actionable tips on how to use Instagram for customer service, backed up with real-life examples and tips.
In this article, we run through 10 ideas for your Instagram as a B2B company.
If you always feel like you’re chasing the tail-end of audio trends on the app, you’ve come to the right place. In this article, I’ll guide you through all the methods you can use to find the most popular music and sounds on Instagram before they drop off the charts.
In this article, the Buffer Content team shares exactly how and where we use AI in our work.
Here we go again. If you work in social media, it’s nothing new to adapt and change your strategy based on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻♀️) But, of course, we wish you didn’t have to. The latest wave for social media marketers and creators is that TikTok might be banned in the U.S. The short-form video app has become one of the most widely-used social media platforms and is credited with impacting trends and cultural shifts.
The path to building a solid personal brand and unlocking all these opportunities comes with many challenges. Here are some ideas for overcoming them with the assistance of AI.
A step-by-step, data-backed guide to help you make YouTube thumbnails that turn scrollers into viewers, along with advice and examples from successful YouTubers.
Here’s what I did to increase my freelance writing income in a year and how you can do the same.
In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well.
Like many small business owners, Diana Sofia Tabatabai almost let imposter syndrome hold her back. Learn the tools that helped her move past it.
Learn why and how Anja Skodda shifted distribution strategies for her pet food company, and the impressive results it’s helped her achieve.
Productivity tools can be a game-changer if you are a social media marketing professional. From Francesco's years of experience reviewing productivity tools and software, these are the best for your role and job.
The Buffer team is heading out on our first retreat since 2019! I asked the retreat veterans for advice on making the most of the trip as a newbie.
Learn how this small car rental business optimizes its Google Business Profile so you can do the same for your operation.
Learn from expert Justin Moore how to craft your pricing strategy as a creator.