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8 Facts And Figures About Klout You Might Not Know

Yes, you are right, it is stats and facts time here on the Buffer blog. Last week, I wrote about the latest stunning Twitter facts and followed up with some suprising new Social Media facts.

Today, it will be all about the latest facts and figures from Klout, you might not actually have come across yet. The best part here is that all information is directly coming from @MeganBerry. Megan, Marketing Manager for Klout kindly joined @MQTodd, @Twylah and me in last weeks #ToolsChat, a weekly chat we are holding to discuss Social Media tools and topics.

She shared the latest infos with us and here are the top 8 facts listed for you:


1.) Over 50 Variables Are Used To Determine Your Klout Score

The algorithm to determine an influencer score for you and me contains over 50 different variables. Of course, we don’t know exactly which ones, because we would go ahead and do a Klout score ourselves. Yet, a few of the most important ones are number of clicks on your links, retweets, @mentions, likes, comments or completing a 4Sq-tip.


2.) 10 Social Networks Are Included In Your Klout Score And All Carry Equal Weight

This is something I was very surprised by. Megan mentioned that all 10 networks, if connected, carry an equal weight to determine your score. Personally, I would have guessed that Twitter and Facebook are more dominant. The 10 networks are Facebook, Twitter, Foursquare, LinkedIn, Youtube, Instagram, Tumblr, Blogger, and Flickr.


3.) Klout Is Still In Beta

Yep, this is something which doesn’t appear to be important at first, yet Klout is still a product dubbed to be in Beta. I believe this, to a large extent also tries to point towards the fact that the algorithm is by far from perfect. A lot of ideas around establishing an influencer score are yet to be discovered. So, personally I believe it is a good thing to remain in Beta until the company believes results and scores have a better matching pattern.

4.) 100 Million Scores Have Been Analysed By Klout

Nonetheless I believe that having a score for over 100 million people available allows for a serious improvement in matching and comparing scores. What do you think about this?Recently Klout announced that they have reached a major milestone, crunching the numbers of over 100 million users. Of course, this doesn’t mean that 100 million have signed up for Klout yet.


5.) For Some Offline Events You May Need A Certain Klout Score To Get In

Yes, this is a very interesting experiment if you ask me. Klout was involved recently in a Fashion event, where you could only get in with a Klout score of 40 or higher. I was stunned by this. Not only is it one of the craziest Marketing gigs I have ever seen, I believe there might also be a real benefit for a business there. Knowing that people, with a strong (online) voice will attend can help tremendously to make an event popular.


6.) The Average Klout Score Is 20

@JKCallas, Social Media marketing pundit and good friend of mine, asked Megan, if there are many users with a Klout score of 80 or higher. Whilst Megan said that there are very few with such a high score, she also disclosed that the average Klout Score is only 20. This is surprisingly low, at least for my personal feel. I wonder for which applications or else your Kloutscore might be used for in the future.


7.)Klout Lists and +K Don’t Influence Your Score

Another interesting fact, that I wasn’t very sure about, is that the recently introduced Klout Lists and +K nudges, don’t improve your score. The way that it works is that you can vouch for a topic for someone with a +K or by putting them on a list of influencers, yet it won’t change anything around their score. In a way, I believe that this is great, as it would make it way to easy to game someone’s score through this. Megan mentioned to use this as a way to give kudos or say thanks.


8.) High Klout Scores Lead To More Clicks, Sales And Conversions

As a last fact, Megan mentioned that a high Klout score can affect engagement with your content. What I am not sure here is which way it works. I thought that because you already get a lot of clicks, sales and conversions, you have a high Klout score. But looking at it the other way, it is also a way of saying, the score is actually correct. So, using the Klout score as a backup to show the numbers you are seeing are relevant makes total sense. We did the same thing to show engagement with Buffer.


I found that Klout is always a very hotly discussed topic and many have strong opinions on whether it is useful for not. What are your thoughts?



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