How to make your Tweets stand out with Buffer

Here is just a quick video of a not very well known Buffer feature I am using very heavily though. I think it can add a lot of value to your tweets.

It really helps to make your tweets stand out from others as you are not plainly tweeting the page title and link as everyone else is:

What do you think about that? Could it be useful for you too to try tweeting some things other than the headline sometimes?