The Science of Social Media

Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook...

How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a...

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in...

Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg...

For all of history creativity has, in a sense, been taken advantage of by business. Look at any musician’s record deal. Or any painter who...

Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on...

Is it possible to create the perfect Facebook ad? One that increases brand awareness, drives engagement, and leads to sales all in one go? We’d...

Managing social media for a small business is a unique and sometimes overwhelming challenge for so many entrepreneurs and marketers. On one hand, you have...

Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than...

What do you do when the product you’re supposed to market is a dictionary? You make it fun, interesting, and bold! That’s exactly what the...