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5 Painful Twitter Mistakes You Can Easily Avoid


I have to admit, there were a ton of different mistakes I made on Twitter in the past. And even though I try to watch out carefully, some still happen to me today.

Let me share 5 of those with you that were rather painful, but can very easily be avoided.


1.) Ignoring other people’s Twitter use case

This was the biggest mistake I made. Twitter is a place so open and versatile that making categories of what is right and wrong isn’t very advisable. At one point someone asked me to not to do something when tweeting them, yet I kept on making the mistake until it resulted in a proper argument solely caused by my ignorance.

How to easily avoid it:

If others ask me to do things whilst interacting with them on Twitter I believe it is key to respect that. It may be different from the way you are doing things. If you are not harmed by that person’s way of handling Twitter, there is no point in arguing about preferences. Simply respecting that is the best way to move forward for me.



2.) Self-Promotional auto-DM’s to connect with others

Personally, I am not a big believer in auto-DM’s. Receiving them is something I don’t mind, as it doesn’t really impact me. I saw it as a mistake to have sent auto-DM’s myself in the past containing links to my product or blog, as I believe it hurts my (nearly non-existent) personal brand.

How to easily avoid it:

The reasoning for this is that I think connections on Twitter work best if you provide value to others without asking for something in return. This can be a tweet of their blogposts, a retweet or a friendly mention. This works far better to connect with others than a self-promotional auto-DM I found.



3.) Wasting too much time on a tweet

This might be quite controversial at first. After all I have written many times in the past that you should carefully craft your tweets. I even wrote a post on how to write the perfect tweet.

Yet there is a danger in lingering over a tweet and thinking about it’s wording back and forth.

How to easily avoid it:

Following some basic copy writing skill you can easily pick up on Copyblogger is all the time that should be invested in. As your write more and more tweets swiftly  you will get into the pattern of writing good ones. What I might suggest is to look at your stats every now and then to get a feel of how well you are doing.



4.) Trying to be everything and nothing – Getting focused

One great quote that stuck with me was “Don’t be scared to focus”. When I started out the topics I wanted to tweet about were far too plentiful and generic. Saying I will tweet about “Startups”, “Social Media” and “Blogging” wasn’t really what you would call focus.

How to easily avoid it:

Try to pick one or a few narrow topics that really interest you. In my case this is Twitter Tips. That’s it. Gradually you will cover more and more topics as you grow, yet I found doing only very few at the start is key. It allows you to create a recognizable voice as you proof to distinctly focus on a few things only.


5.) Looking for quick wins

The fast speed on Twitter can often give the impression that things can be achieved fast and with little effort. At least this is what I thought. This leads to counting each additional follower or being obsessed with each click you get on a link you posted.

How to easily avoid it:

What I learnt is key is things on Twitter take time like on any other place. So focusing on results can proof to be tricky if it is the only source of motivation. Once I started to focus on the people, the talks and the information others were providing for me, the game changed. I felt I succeeded right there and followers, clicks and the rest will always come.



These are some of the most important things I try to not to do on Twitter. Doing so has changed many things for me.

Are there some mistakes you made on Twitter that you learnt from too? Let me know how you dealt with any of the above or your own mistakes.


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