Buffer’s 101 Guide to

LinkedIn for Business

Learn how to use LinkedIn to grow your business and brand with tested marketing strategies from our team at Buffer.

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Step 1

Define your LinkedIn marketing strategy

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Step 2

Simplify your LinkedIn marketing workflows with trusted tools

Using a social media management platform helps you batch your work, get more strategic, and save time. We built Buffer to make life easier.

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Win the LinkedIn algorithm without being tied to your devices

Schedule posts for your profiles and pages with our publishing solutions. Top the morning feed, even if you’re still making coffee when the chatter starts.

Graphic image of Buffer’s social media publishing features

Seamlessly integrate LinkedIn into your campaigns

Share your creative across channels (Facebook, Instagram, LinkedIn, and more!) with one click. We make it easy to schedule multi-channel campaigns while customizing copy.

Graphic image of Buffer’s features that help you schedule social media campaigns

Optimize your drafting and approval process

Draft posts for your company’s public pages in one place and in a native format so they’re easy to review and schedule.

Graphic image of Buffer’s social media calendar feature

Step 3

Track your LinkedIn performance, iterate, and evolve

Sort for your top-performing content, learn what day, time, and frequency is best for your audience, and quickly create reports with our analytics solutions.