What does Buffer do?

Buffer is a new and smarter way to share what you want to share on Social Media. People have called it great names before, like your Social Media Assistant or the Siri of Social Media.

What it does is simple. Posts in your queue will be sent out automatically by Buffer, according to the posting schedule that you put in place.

Select the social account you’d like to customize the posting schedule for, select the Settings tab at the top, and then select Posting Schedule. From here, you can choose which timezone is best for this account and customize the days and times your posts should go out. Select the days you’d like to include and add the individual times you’d like your content to be shared.

It’s like your magic box you can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. Just drop them in and you don’t have to ever worry about when it will be posted, it’s all taken care of by Buffer for you.

Who is using Buffer?

Here are a few types of people who are finding Buffer useful, maybe you are one of them?

  • Mary is reading a lot of great content every day, but doesn’t want to flood her followers and friends with too much of the good stuff at once. By using Buffer, her shares will be spaced out and posted according to the schedule she put in place. She simply Buffers everything she finds and makes anyone following her happy and herself awesome on Social Media.
  • Ben is using Social Media for his business and needs to save time on posting interesting stuff. With Buffer, he can spend a few minutes filling up his Buffer queue and will be sure to keep his fans and followers posted with great content day in day out.
  • Tanya is managing lots of different Social Media accounts and also collaborates with others on some non-profit and agency accounts for updates. With Buffer she can add to lots of different accounts all from one place and add team members, to make consistent sharing easy for her.

Why use Buffer instead of regular Social Media posting?

When you get into a routine of Buffering everything you find worth sharing, we found that people can become a lot more consistent and focused with their Social Media efforts.

If you know that you have got all these goodies in your Buffer, your mind is freed from having to create any other Social Media posts. You can browse on Twitter, Facebook or wherever you like to hang out. You can reply to people, make new friends and connections and still have great content be sent out from your Buffer.

In short you can focus your Social Media efforts on, well being social really. Get into Buffering and your mind will soon be freed from the urge to “just post something interesting now”. Just top up your Buffer and all will be taken care of.

How Buffering compares to other scheduling features

When we first designed Buffer, we wanted to make sharing on Social Media more awesome than before. So we looked at what was already out there and tried to make it a big part easier than it used to be. That’s what Buffer is today.

Instead of you picking the date and times for each post, Buffer will automatically send out the posts added to your queue, according to the posting schedule you put in place.

Of course, you can still go in and adjust them. Instead of you having to go to open an app, you can add to your queue from anywhere you are reading.

So you can team up with your new buddy Buffer. You find the awesome content and Buffer will be sure to put it in front of your friends and followers, so they will see it.

It’s an awesome combo! :)

Ready to start Buffering?