Share your story multiple times in order to reach those who missed it the first time! Change up your message: alternate the headline, grab a pullquote, share an image, etc. so that you have something new to share (and can learn what resonates most by checking analytics after).Get the full lesson
Thanking Twitter users for sharing your content can lead to 1 in 4 of those thank you tweets resulting in a follow. A 25 percent conversion rate is incredible! So how can you take this strategy even further? Add an extra dash of delight with an animated thank you.Get the full lesson
Where do you have your social sharing buttons on your website?
Venture Harbour tested the location of the social share buttons on their blogposts, finding that a floating sidebar with sharing buttons increased the rate of sharing by 52%.
The idea here is more than just placing your share buttons to float in your sidebar. The takeaway for me is rather to experiment. Try new places. Try
Here're three categories to think of when sharing timely content.
1. Holidays – Christmas, New Year’s, Thanksgiving, etc.
2. Special events – The Oscars, the Super Bowl, Cinco de Mayo, etc.
3. Special interest – No shave November, Origami Day, Pizza Day, etc.
Influential people love your content. It's true!
Now, how to go about finding them. :)
One cool strategy is to search for your site on BuzzSumo (http://buzzsumo.com/), then click over to “View Sharers” on the search results page. From here, you can refine and sort the sharers even further.
Build yourself a heap of tweets and updates that have done really well on your social channels, then pull from these greatest hits whenever you're doing reposting on social media.Get the full lesson
Instead of sending people from a finely-worded tweet to a generally-worded homepage, you can keep that traffic targeted by supporting your social media message with your landing page message.Get the full lesson
Social media can be like looking out the window of a fast moving train. If you insert a “billboard” (photo or graphic image) post, people will notice it. We’ve seen up to double the engagement with this strategy. See how we make these engaging images. :)Get the full lesson
Log onto Social Rank (http://socialrank.com/) where you can sort and analyze your Twitter followers and/or Instagram followers according to those with the most followers, those who are most engaged with you, etc.Get the full lesson
Wow! Amazing news! Someone has mentioned you or your brand on social media, and you replied lickety-split. High five! Responses like these often happen due to social listening, the art of tracking all your mentions on social media and beyond. There are a few cool ways to stay on top of everything.Get the full lesson
Followerwonk shows you analysis of your Twitter followers, including a map with a breakdown of where specifically each follower is. You can keep clicking the map to get more and more granular with the location (country > state > city).Get the full lesson
The way advocacy works is that you can tap your team to help you spread your content on social media. If you've got a new announcement or blog post to share, you and your team can all share it and ramp up the spread and reach of the content. This can happen organically (by building a team that loves sharing and loves your content) or strategically (by notifying the team when you've got new stuff).Get the full lesson
If you go into Google Analytics and click on Acquisition > All Traffic > Channels, you can see a breakdown of the different sources that send visits to your site. Regardless of the size and scale of your social traffic, the impact of social can often be clearly seen in charts like these.Get the full lesson
If you've ever wanted your very own, custom version of a bit.ly or buff.ly link, then this is the tip for you. :) For as little as $20 and as quick as 10 minutes, you can be up and running with a custom short URL, perfectly suited to fit your brand.Get the full lesson
Here's the cool thing about UTMs: You can insert your company name or personal brand right there into any URL you share on social media!Get the full lesson
This is the workflow I personally use to share amazing articles and stories to social media:
Articles --> Pocket --> Favorite --> Buffer
With a combination of free tools like Pocket, IFTTT, and Buffer, I'm able to do all my curation in batches — I'll find the stories, then read the stories, then share the stories, all when it's most effective and efficient for my time.
What does $5 per day buy you on Facebook Ads? In our experiments, we gained nearly 1,000 new impressions (people who saw our posts) and nearly 10 new likes to our page, per day, per $5. And if were we to dig a bit deeper into our ad strategies, our next best tweak would be to use a custom audience.Get the full lesson
One of our favorite recommendations for getting more followers and engagement on social media is this: Make it easy for visitors to your website to connect with you on social. Here's a way to do just that with an embedded tweet or update. :)Get the full lesson
Did you know: Only 17% of businesses respond to everyone who reaches out to them on social media. So not only do you have the chance to engage directly with those who want to engage with you, there's also the chance to stand out among your fellow social media brands and businesses!Get the full lesson