Buffer | Social Media Analytics & Reporting for Growing Brands

Get insights to grow your brand on Facebook & Instagram

Measure social media performance, create gorgeous reports, and get recommendations to grow reach, engagement & sales.

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One dashboard for your
Facebook & Instagram analytics

Track performance and create reports for Instagram and Facebook — all from one intuitive dashboard.


Measure & analyze the performance of your content

Get a broad understanding of your performance across multiple accounts, and in-depth insights into specific social channels.


Aggregate metrics

See performance across Facebook and Instagram

Account analytics

Track key engagement metrics for each social account

Stories & post analytics

Measure stories, individual posts, and hashtags

Audience demographics

Know whether you're reaching the right audience

Start using Analyze to grow your reach, engagement, and sales

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Create and share beautiful reports

Build fully customized reports, and easily export them — to share them with your team, manager, and stakeholders.

Custom reports

Add metrics and charts from multiple social accounts.

Daily updates

Set your reports up once, and they'll be updated daily

Export as PDF or image

Download reports as PDFs and charts as images

White label reports

Add your own logo, title, and description for each report

"Analyze helps us work smarter, not harder. We get insight into what is working on social."

Ben Terry,
Director of Marketing

Learn more about our full
stack of brand building tools

We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales.


Get answers to your biggest questions

Analyze studies your data and tells you the best day to post, type of content, and how often to post to earn the highest engagement.


Best day to post

See which day of the week will earn your posts the highest engagement

Best type of post

Find out whether videos, pictures, text, or link posts perform best for you

Best posting frequency

Determine how often you should be posting to drive the most engagement

Start using Analyze to grow your reach, engagement, and sales

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