10 Simple Ways to Get More Customers Using Psychology

Nov 9, 2012 1 min readOnline Marketing

So here is a simple question, what do you need to do, to get more customers? The intuitive response that most would give to this topic (me included), are a good product, good marketing, good customer support and so forth. But what if we could actually look into our customers heads to truly understand how we they are thinking?

That’s exactly what our great friends, Gregory Ciotti over at HelpScout have done, to produce this fascinating infographic. It talks about 10 simple things that you can apply today to convert more of your customers by understanding how they think.

Each of these points is fascinating and comes from a well researched study. The most valuable lesson in here, that we’ve also seen as one of the most important ones here at Buffer is to highlight shortcomings to show your strength:

Customers were more trustworthy of companies that admitted “strategic failings”, over those that blamed external sources on the problem (even if they were true.) ~ Fiona Lee

Here are the 10 golden lessons for you to master in order to get more customers converted to your side:

Interested in learning more about these great studies on converting and getting more customers? The HelpScout team has also worked on a full e-book going into lots more detail about each of these points. They also give you hands on tips on how to get to more customers easily.

The best part – It’s free! Take a look at their ebook.

What are your best tips for winning new customers over? Have you tried any of the simple techniques above to get more customers turned into buyers? I’d love your thoughts on this in the comments.

Brought to you by

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Get started now

Related Articles

A top-down view of three people and a laptop as they explore good b2b content marketing.
Content MarketingJan 15, 2024
What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.

Brand MarketingNov 13, 2023
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.

Online MarketingJun 28, 2023
Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Over the past two years, Buffer’s Senior Growth Marketing Manager, Sophie, has run 25 A/B tests in Google Adwords. In this article, she shares her strategic approach to conducting successful marketing experiments, how to come up with new experiment ideas, and the lessons she’s learned along the way.

140,000+ people like you use Buffer to build their brand on social media every month